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Why is video content the best content type on the internet?

Why is video content the best content type on the internet?

With the rise of smartphones, we have never had as many opportunities to watch videos as we do today. Whether you’re watching a few seconds of memes or several hours of tutorial videos, the opportunity is always lurking in your pocket. But why did video become the most sought-after type of content on the internet? Here are 5 reasons!

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1. It is easy to consume

Everyone likes to watch videos.

While reading a book, listening to music or listening to an audiobook version of your favorite novel is quite an attention-intensive activity, watching videos is an easier entertaining program, but it is definitely a great pastime.

Did you know?

The oldest known video is the Roundhay garden scene, which is 2.11 seconds long and contains 12 frames per second. It was created in 1888 by Louise Le Prince, the famous French artist and inventor.

2. Provides entertainment at its finest

Reading a book can be a great lesson and inimitable experience for a lifetime. Listening to an engaging podcast can be a first class motivation for pushing further work day by day. And a video can entertain you at any time, regardless of time or space.

Whether it’s an educational video or a company commercial, theme-appropriate entertainment is essential for success.

Producers of truly entertaining content understand the needs and style of their target audiences, so they create videos based on concepts that are funny, thought-provoking or have other emotional effects on their audience. Thanks to this, the message of the marketing campaign is always delivered to the right people.

3. You can use a more personal tone

No one likes to be pushed into buying something. We always need a little extra motivation to buy the product or service we are looking for – so we can sleep without any remorse at the end of the day. This extra thing can be the even more personal tone, which indicates that the creators of the video understand and feel the problems and desires of the viewer.

TIP: If you are creating a vlog, a more direct tone is almost essential to get the viewers connecting even more to the topic emotionally.

Fact: In the spring of 2021, the world of football was almost completely transformed. In April, several of the most successful European teams announced the launch of the European Super League, which would have meant a separate 12-team European TOP league. Florentino Perez, the president of Real Madrid would have even shortened the game time of 2 x 45 minutes, saying that the audience’s attention could no longer be captured by this long in the world of smartphones and fast-paced impulses. Although both ideas were rejected, this initiative proves that viewers want the most intense experience in the shortest possible time.

4. It can include all types of content

Videos have the unique property of being able to convey sound, image and text to the viewer at the same time.

Of course, you don’t have to use audio, subtitles or too many effects in every video. Sometimes a black and white recorded video without sound is much more effective if the message can be conveyed better this way.

  • Video is a great opportunity to influence as many senses as possible of your target audience.

It is not a surprise that in the field of social media marketing the experts place emphasis on audiovisual content, because videos generate much more shares than text or image posts combined.

5. Encourages viewers to take action

Even an only 5-second video can convey a lot of information to the viewer. In 5 seconds, motion pictures can trigger about 3-5 emotions – if they are designed frame by frame supported by a professional video production company.

It is enough just to think about the enormous amount of advertisements you see on TV or social media – ad videos try to convey the impulses that encourage shopping in 20-30 seconds. All important information needs to be condensed into this half a minute, which can only be done by expert hands.

Videos play an important role in achieving the marketing goals. If you want to grow your business with marketing-based videos tailored to the needs of today’s target audiences, contact us about video production!

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Let’s talk about your project within a completely free and untied consultation with our marketing video experts.

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Free Tutorials

3 Easy to Follow Steps to Create a Video Content Strategy

5 Stunning YouTube Stats That Will Only Grow

5 Questions to Yourself before Starting YouTube Channel

How to Start a YouTube Channel that Makes Real Money?

Why is video content the best content type on the internet?